Outsourced brand and content, embedded in your business.
Outsourced brand and content gives you messaging, copy, and a consistent story across every channel, without a full-time hire. Satinwood Talent embeds a dedicated brand and content strategist full-time in your business, with the seniority of a local hire, at a fraction of the cost.
What an outsourced brand & content strategist does.
Brand and content own the story and the voice behind everything the business publishes. A Satinwood Talent strategist runs the following end to end, inside your own tools.
Brand messaging and positioning
Defines how the business talks about itself, and keeps it consistent as the business grows.
Content strategy
Plans content across web, blog, and email, tied to what the business needs to say and to whom.
Copywriting
Writes website, campaign, and sales copy that sounds like the brand, not like a template.
Brand guidelines and consistency
Maintains the voice and visual guidelines so every channel sounds and looks like one company.
Sales and marketing collateral
Produces decks, one-pagers, and case studies that the sales team actually wants to use.
Editorial calendar and production
Runs the editorial calendar and manages other writers or designers producing content.
A dedicated brand & content strategist, full-time.
Always senior
Strategists with real ownership of brand voice and content programs, not entry-level copy support.
Dedicated to you
Full-time and dedicated to your business, with the time to own the story, not a few hours a week across ten clients.
Marketing only
We place marketing and nothing else. A marketing talent firm, not a generalist marketplace.
A fraction of the cost
The seniority you need for far less, because the talent sits in a lower-cost market, not because the work is junior.
A senior brand strategist, without the freelancer turnover.
| In-house hire | Freelance copywriter | Satinwood Talent | |
|---|---|---|---|
| Seniority | Senior | Varies | Always senior |
| Dedicated to you | Full-time | Project-based | Full-time, dedicated |
| Owns brand voice | Yes | Executes a brief | Yes, owns it |
| Time to hire | Two to three months | Weeks | About two weeks |
| Relative cost | Six figures | High per-project rate | A fraction of a local hire |
Built for growing US and Canadian companies.
The brand has never been properly defined
Messaging changes depending on who on the team is writing it.
Content demand is outgrowing capacity
The blog, emails, and web copy all need attention and there isn't time for any of it.
Preparing for a launch, rebrand, or raise
You need a brand and content foundation that stands up before you are in the room.
Messaging is inconsistent across channels
The website, sales deck, and social presence don't sound like the same company.
Outsourced brand & content, answered.
Get a dedicated brand & content strategist.
Tell us about the role and your stack. We hand-select a specialist and embed them full-time, usually within about two weeks. See the rest of our digital marketing services, or pair brand and content with SEO.